Maybe it’s better to compare LPCAMM2 form factor prices. For that, 64GB is $329. Still not quite the same as adding 16GB for $400, but it’s a better comparison.
I don’t think they’d go back to off-package RAM anymore. The benefits of putting it on one package is too great, and gives them just enough cover to be able to charge like crazy for it.
I’d love to know how many 8GB models they ever sold. Part of me always believed that the 8GB model was there so they could advertise a low low price in commercials, but the second you were at the store you’d get upsold to 16GB because sheeit who wants 8? I’m sure some folks still went for the lowest price they could get. I would just love to know how many.
I don’t have figures but used to work for Apple. They sold a lot.
I would also like to clarify we were never instructed or had the desire to upsell, in fact I and I assume everybody else would downsell. If you come in for the top of the line and you tell me you’re watching YouTube then I’m down selling you.
I noticed this more as I worked the Genius Bar for a couple of years (UK) and the pricing was outrageous and coverage for some things refused, for example liquid damage on Apple Watch which was advertised as water resistant.
Frequently priced very close to just getting a new one on many accessories like Watch, AirPods, lore end iPads.
Now work profits over time into that equation and you’re getting it.
They make far more money selling entirely new computer hardware with integrated memory. They charge a fairly steep price for memory and I’m sure their fab costs are nowhere near that.
Banging out a new CPU with different amounts of memory is relatively cheap, not like they’re redesigning from scratch to throw in a few more memory components. Memory is simple and predictable.
If I was them I’d make a single chip with 32-64GB of RAM and just blow fuses to the necessary sizes to make it cheap, but although that makes sense for manufacturing it’s a PR issue down the road when someone finds out.
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Maybe it’s better to compare LPCAMM2 form factor prices. For that, 64GB is $329. Still not quite the same as adding 16GB for $400, but it’s a better comparison.
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I don’t think they’d go back to off-package RAM anymore. The benefits of putting it on one package is too great, and gives them just enough cover to be able to charge like crazy for it.
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I’d love to know how many 8GB models they ever sold. Part of me always believed that the 8GB model was there so they could advertise a low low price in commercials, but the second you were at the store you’d get upsold to 16GB because sheeit who wants 8? I’m sure some folks still went for the lowest price they could get. I would just love to know how many.
I don’t have figures but used to work for Apple. They sold a lot.
I would also like to clarify we were never instructed or had the desire to upsell, in fact I and I assume everybody else would downsell. If you come in for the top of the line and you tell me you’re watching YouTube then I’m down selling you.
I believe you on the retail floor sales. The upsell is subtly built into the pricing and configurations. MKBHD describes this well here:
https://youtube.com/shorts/NiNYOZZLOyg?si=e32jAdYtAUqveNDI
I noticed this more as I worked the Genius Bar for a couple of years (UK) and the pricing was outrageous and coverage for some things refused, for example liquid damage on Apple Watch which was advertised as water resistant.
Frequently priced very close to just getting a new one on many accessories like Watch, AirPods, lore end iPads.
Another great example.
Enh. I’m still using my 2018 Mac Mini with 8 gigs just fine.
I’ve been waiting til 16 became the base to upgrade. Maybe this is the year!
I don’t have numbers, but I do see way more 8GB MacBooks for sale second hand than 16GB
These don’t use DDR5 memory. It’s all on the silicon with the CPU. The same pricing rules don’t apply.
And Mac users tend to be less “price sensitive” than PC users. My M4 Mac mini will be here next week. 24GB should be just fine on it.
Happily work is footing the entire bill for it, including a new monitor so it’s a pretty sweet upgrade for me.
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Then you have to ask how would that change benefit Apple?
If there’s no significant benefit they won’t do it.
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Now work profits over time into that equation and you’re getting it.
They make far more money selling entirely new computer hardware with integrated memory. They charge a fairly steep price for memory and I’m sure their fab costs are nowhere near that.
Banging out a new CPU with different amounts of memory is relatively cheap, not like they’re redesigning from scratch to throw in a few more memory components. Memory is simple and predictable.
If I was them I’d make a single chip with 32-64GB of RAM and just blow fuses to the necessary sizes to make it cheap, but although that makes sense for manufacturing it’s a PR issue down the road when someone finds out.
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Ah well. I’m an Apple user and I own stock in them. I’m on both sides of this fence.