Maybe if their products hadn’t gotten consistently shittier over the years, they’d still have the loyalty they used to to keep up with demand. My dad still has his 91" Jeep rust and all. I still have a 2007 Grand Cherokee Laredo that lasted well over 300,000 miles. My father in law basically gets a new Jeep every 3-4 years. Skip to today and my dad has a Tesla, I have a Prius, and my father in law has a Ford pickup. We all saw the quality decline and the features we loved seemed to slowly disappear as well. I really don’t know what they thought would happen when their cars became nothing more special than any other SUV out there.