Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
I have an iPhone, and the primary reason why is because 90% of my friends and family will not adopt another app for messaging. Why should they when literally everyone else they communicate with can take iMessages?
But when everyone is passing around photos and videos, the one person who greatly prefers open-standards gets (and sends) potato quality.
And that is really Apples “fault”. Not really, though, because it’s not an accident that they have an amazing messaging platform that is the system default and just so happens to be proprietary. And as such they have no incentive to fix it, because it will only lead to people like me leaving iPhone.
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