Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
Let me be clear, I care more about my friends and family than I do about what kind of phone I have.
Nobody wants to use anything except the default app or maybe FB Messenger (which…just…no, for so many reasons). But Apple wants to make sure that their default app remains intrinsically incompatible with the default app on every other major brand phone.
Not that they have much of a choice. They know that if iMessage were compatible with RCS, they’d lose a handful of customers like me. And they probably wouldn’t earn any new Android customers as a result.
Supporting RCS in iMessage is the “right” thing to do, IMO, but there’s absolutely no incentive for Apple to do it, so they will probably only ever adopt it if their hand is forced.