Walt Disney Co. said it will acquire a 33% stake in Hulu from Comcast for approximately $8.6 billion, a deal that will give Disney full control of the streaming service.
  • nucleative@lemmy.worldEnglish
    111·
    8 months ago

    Hulu was cool when it launched. You could watch tv for free if you watched a few ads! RIP.

    • southsamurai@sh.itjust.works
      9·
      8 months ago

      Yeah, it was basically on demand TV, which was much cooler than it seems for anyone that didn’t go through the old era of broadcast tv and cable as the only options.

    • penquin@lemm.ee
      3·
      8 months ago

      I think you didn’t even need to create an account to watch things, right?

  • memfree@beehaw.orgEnglish
    3·
    8 months ago

    Disney has promised its own crackdown on non-paying users and raised prices for ad-free versions of Disney+ and Hulu by 20% to 27%. CEO Bob Iger said in August that the increases were designed to steer consumers toward cheaper ad-supported versions of those channels, whose subscription prices did not change.

    The advertising market for streaming is “picking up,” Iger said at the time, noting that it’s healthier than traditional TV ads. “We’re obviously trying with our pricing strategy to migrate more subs to the advertising supported tier.”

    Yuk.