I think the timing of both trailers is important. That DvW trailer didn’t come out until a week or two after opening. Spoilers were extremely hard to avoid online. This Agatha trailer acknowledges and expands on the reveal from last week.
Disney knows it can’t enforce spoiler warnings, you either go Internet dark to avoid spoilers, you accept them, or (ideally for them) you consume the content in a timely manner when your dollars or eyeballs are most important to their bottom line.
These trailers capitalize on the Internet discussion when the secrets are all out.
I think the timing of both trailers is important. That DvW trailer didn’t come out until a week or two after opening. Spoilers were extremely hard to avoid online. This Agatha trailer acknowledges and expands on the reveal from last week.
Disney knows it can’t enforce spoiler warnings, you either go Internet dark to avoid spoilers, you accept them, or (ideally for them) you consume the content in a timely manner when your dollars or eyeballs are most important to their bottom line.
These trailers capitalize on the Internet discussion when the secrets are all out.