That’s not to say they didn’t expect backlash, they fully expected some, they simply didn’t do a field study to see how bad it was going to be. Actually pretty common in the industry. Thow shit against the wall, see how bad the outcome is, discount that against profit. :)
“One of the things about Horse Armour that you have to remember is Bethesda, I believe, was the very first company to do downloadable content expansions,” Nesmith told us. “Nobody had done that before for the platforms. We literally pioneered that. And so Bethesda didn’t know what the hell it was doing at the time. We didn’t know!”
That’s not to say they didn’t expect backlash, they fully expected some, they simply didn’t do a field study to see how bad it was going to be. Actually pretty common in the industry. Thow shit against the wall, see how bad the outcome is, discount that against profit. :)
plus
I feel like it would’ve taken little effort to do a survey, or just even common sense to know what to expect.
They added that paid DLC barely 2 weeks after the game launched, it doesn’t require much thought how this probably wouldn’t be received positively.