

I can confirm I’ve seen their ads in person in multiple places in Los Angeles. North Hollywood had a billboard near the Noho gateway sign, and I think the red line? had a bunch of ads on the inside and outside of some of the trains a year or two ago.
Moggy can be used for cats the way mutt is for dogs, but I think it might be more common in the UK? I don’t really hear it in the US, maybe cat breeders use it.
But yeah, for vets and rescues it’s just domestic short hair/long hair (sometimes medium hair).