When a company actually exists that utilizes your view of DLC, then it might be a valid criticism of the phrasing; but zero day one DLC released for any game has been anything but carving up a complete product into an incomplete main product and several DLCs to increase the price without increasing the price. Oblivion was the first example of this. Horse Armor was already developed.
Just a reminder; the solution to traffic is almost never more roads.