The cynical view is PT Barnum’s “There’s no such thing as bad publicity”, or more appropriately in this case Oscar Wilde’s “The only thing worse than being talked about is not being talked about.”
I understand Momoka, and therefore Nina’s strong motivation to succeed on their own musical merits and not be pop sellouts though.
Hopefully to be expanded to a full TV season, as is the way to get additional revenue from by re-using the same footage, e.g Mugen Train, Swordsmith Village.