i wouldn’t normally be concerned since any company releasing a VR product with this price tag is obviously going to fail… but it’s apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with “tech reviewers” and rich folk who can afford it.
what’s really concerning is that it’s not marketed as a new VR headset, it’s marketed by apple and these “tech reviewers” as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc…
and it’s dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.
this is why i think all these tech giants (google meta apple etc) were/are interested in the “metaverse”. it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.
i’m not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i’m more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won’t achieve any sort of mainstream adoption even if it’s deemed a success because it probably can’t get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?
I think that, in practice, putting a headset on is a big ask for most people. Phones caught on because they’re extremely convenient, almost everyone had a use case that was improved by a smartphone, and once they had it in their pocket it was a short hop to using the phone for other things as well. A headset though? Maybe if it was as unobtrusive as regular glasses, people would put up with it - but even then, regular glasses are so annoying that many people use contact lenses instead. So if you want to put any kind of technology on people’s head and keep it there all day, that’s where your benchmark has to be set, not way up in the same size category as a motorcycle helmet.
Bingo. At the end of the day it’s still something massive that sits on their head. It’s going to sell well as a gimmick. But people will get tired, their necks will hurt, some will get motion sickness, and over time they’ll collect dust like all of the others.
The fact is that vr technology is stunted until hardware can catch up, and by that I mean literally as easy as putting on sunglasses.
AFAIK there’s some strides being made here, like I think there are see-through LCD screens that work in the lab but aren’t mass production ready, so I can see the “final form” of this being a pair of glasses with the ability to put stuff in front of your eyes and all of the actual processing is done remotely by your phone.
…but even then, I think that lands the tech somewhere in the neighborhood of headphones, not the smartphone itself.
My biggest concern is that everyone will eventually be forced by societal and institutional expectations; for now people can easily choose not to wear them, but if/when your employer requires it for work or if/when the only way to talk to your friends is by using it, then you won’t have much of a choice.
For example, Zoom has very shady ties with the Chinese government (and several reports say that they’ve used it to surveil and censor people), yet many schools and workplaces required it (and many still do now). You could refuse to install/use it, but then you’d lose your job or fail your classes. It’s a similar story for TikTok, Discord, and Facebook before that.
I’m much more concerned about the very real and confirmed ties (see:
) Zoom, Microsoft, Apple, Amazon, Google, my ISP, my cell phone service provider, etc have to the security apparatus of the country I actually live in who have actual power and authority over me and a long history of murdering left wing activists.
If you’re in America, I wouldn’t worry about the Chinese Government spying on you, and be much more worried about the American government doing it, since they can actually use what they find to prosecute you for crimes real or imagined.
But while it is true that you could get forced into using it by social pressure, my post is about how I really don’t think that the tech has the potential for the kind of mass adoption that would create those conditions. You could be forced to use it by your job, but then when you’re not working you can take it off - compare that to the cell phone in your pocket, which they can already use to call you back into work at all hours of the day, the emails they use to get you to give them free labor outside of working hours, and the other ways in which corporations have gotten their fingers into our off time I just don’t see this as a breakthrough or a new threshold being crossed in any way.