• Margot Robbie@lemmy.world
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    8 months ago

    Celebrity endorsement has never been a factor in how well a videogame does either way, regardless of level of star power or degree of involvement for the celebrity: Keanu Reeves playing a heavy hand (heh) in the story of Cyberpunk 2077 did little to stop the game’s initial bad press, and the main reason Baldur’s Gate 3 did well isn’t because JK Simmons is playing Kethric Thorm. (still, he had a great performance). Gameplay matters a lot more for a videogame.

    It’s unsurprising then, that Oscar winning actor Will Smith’s involvement in a game in the oversaturated genre of zombie survival shooters did not become successful.

    Plus, I don’t think paying celebrities to promote videos on their YouTube channel is an effective marketing strategy, mainly because nobody really watches any celebrities’ own YouTube channel, with the exception of Jack Black’s gaming channel, of course.

    • Queen HawlSera@lemm.ee
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      8 months ago

      JK Simmons is playing Kethric Thorm

      See I played Baldur’s Gate but I didn’t know that shit

    • webghost0101@sopuli.xyz
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      8 months ago

      I wouldn’t hold it against Keanu personally because its clear he really cared and did gave a good performance but i feel like his involvement with cyberpunk ruined a lot of things that could have been.

      • sheogorath@lemmy.world
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        8 months ago

        CDPR effectively rewrote the campaign after Keanu Reeves told them that he’s game if CDPR wants to record more lines. I still remember the E3 demo where CDPR said that the campaign has been completed and they’re just in the polishing stages.

        • Queen HawlSera@lemm.ee
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          8 months ago

          The whole “Origin System” that amounts to… literally nothing outside of some dialogue at the very begining

          • Hadriscus@lemm.ee
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            8 months ago

            There are dialogue options all throughout the game (at least for streetkid)